Ask KBeauty Verified™

KBeauty Verified™ — K-beauty checked against official records from Korea, the EU and the U.S.

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ChatGPT: 2 Claude: 0 Google · Gemini: 0 Perplexity: 0 Meta AI: 0 Amazon: 0 Others: 0

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ChatGPT2

Claude0

Google · Gemini0

Perplexity0

Meta AI0

Amazon0

Others0

Named by what the crawler says it is; look-alikes we detect are counted under Others. Google · Gemini includes Googlebot, Google’s search crawler, whose index Google also uses for its AI features; other search engines and bots are in Others. AI visibility →

Hydroxyethoxyphenyl Butanone, Hepb

CAS 569646-79-3 ·

KR South Korea (MFDS)

No specific rule on file.

EU European Union (CosIng)

Approved preservative Annex V/60

Maximum: 0.7 %

Conditions: Product type: Allowed for use as a preservative in rinse off, oral care and leave-on cosmetic products at a maximum concentration of 0,7 % in ready for use preparation.

Source: EU CosIng — Annex V · checked Oct 16, 2026

US United States (FDA)

No specific rule on file. The FDA regulates few cosmetic ingredients by name; no rule does not mean approval.

Also listed as

HYDROXYETHOXYPHENYL BUTANONE, HEPB

Information only, not medical advice. Rules change — always check the linked official source. If you are pregnant, have a skin condition or allergies, ask a dermatologist or pharmacist.